When we first meet a person, the image he projects gives us a distinct impression. Our perception can be either accurate or far off the mark.
The business world operates in much the same way. We get an impression from what we first see. This time, however, it is the company image, its logo, instead of face, that attracts us.
It is immensely interesting and challenging to try to create a logo for a start-up business which has potential for great success or failure.
Considering that 90% of newly started businesses will fail in 3 years, creating the right logo is a huge challenge and also an enormous responsibility.
That is why I enjoy creating logos for ambitious entrepreneurial people.